Terms of Service

Last updated: January 25, 2025

1. Agreement to Terms

By accessing or using DealerAlpha ("the Service"), you agree to be bound by these Terms of Service ("Terms"). If you disagree with any part of these terms, you may not access the Service.

These Terms apply to all visitors, users, and others who access or use the Service. The Service is intended for use by automotive dealerships and their authorized representatives.

2. Description of Service

DealerAlpha provides a software-as-a-service platform for automotive dealerships, including:

  • Website building and hosting
  • Vehicle inventory management
  • Lead generation and management
  • VIN scanning and vehicle data lookup
  • Customer communication tools
  • Analytics and reporting

3. User Accounts

3.1 Account Creation

You must provide accurate, complete information when creating an account. You are responsible for maintaining the security of your account credentials.

3.2 Account Responsibilities

  • You are responsible for all activities under your account
  • Notify us immediately of any unauthorized access
  • You may not share account credentials with unauthorized parties
  • You must be at least 18 years old to create an account

4. Acceptable Use

You agree NOT to use the Service to:

  • Violate any laws or regulations
  • Post false, misleading, or fraudulent information
  • Infringe on intellectual property rights
  • Transmit malware, viruses, or harmful code
  • Attempt to gain unauthorized access to any systems
  • Engage in activities that disrupt or burden the Service
  • Scrape, data mine, or extract data from the Service
  • Use the Service for any illegal purpose

5. Content

5.1 Your Content

You retain ownership of content you upload (vehicle photos, descriptions, etc.). By uploading content, you grant us a license to use, store, display, and distribute that content as necessary to provide the Service.

5.2 Content Responsibilities

You are responsible for ensuring your content:

  • Is accurate and not misleading
  • Does not violate any third-party rights
  • Complies with all applicable laws and regulations
  • Does not contain prohibited or harmful material

5.3 Content Removal

We reserve the right to remove content that violates these Terms or is otherwise objectionable, without prior notice.

6. Payment Terms

6.1 Subscription Plans

The Service is offered on a subscription basis. Pricing, features, and billing cycles are described on our pricing page.

6.2 Payment

  • Payments are processed securely through Stripe
  • Subscriptions automatically renew unless cancelled
  • You authorize us to charge your payment method on file
  • All fees are exclusive of taxes unless stated otherwise

6.3 Refunds

Subscription fees are non-refundable except as required by law or as explicitly stated in our refund policy. You may cancel your subscription at any time, and access continues until the end of the billing period.

7. Intellectual Property

The Service and its original content (excluding user content), features, and functionality are owned by DealerAlpha and protected by copyright, trademark, and other intellectual property laws.

You may not copy, modify, distribute, sell, or lease any part of our Service without explicit written permission.

8. Third-Party Services

The Service may integrate with third-party services (payment processors, analytics, etc.). Your use of third-party services is subject to their respective terms and privacy policies.

We are not responsible for the content, privacy practices, or conduct of third-party services.

9. Disclaimers

THE SERVICE IS PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

We do not warrant that the Service will be uninterrupted, error-free, or completely secure. Vehicle data from third-party sources (VIN lookup, market values) is provided for informational purposes and should be independently verified.

10. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, DEALERALPHA SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, OR ANY LOSS OF PROFITS OR REVENUES, WHETHER INCURRED DIRECTLY OR INDIRECTLY.

Our total liability for any claims arising from or related to the Service shall not exceed the amount you paid us in the 12 months preceding the claim.

11. Indemnification

You agree to indemnify and hold harmless DealerAlpha, its officers, directors, employees, and agents from any claims, damages, or expenses arising from your use of the Service, your content, or your violation of these Terms.

12. Termination

We may terminate or suspend your account immediately, without prior notice, for:

  • Breach of these Terms
  • Non-payment of fees
  • Conduct harmful to the Service or other users
  • Any reason at our sole discretion

Upon termination, your right to use the Service ceases immediately. Sections that by their nature should survive termination will remain in effect.

13. Changes to Terms

We reserve the right to modify these Terms at any time. We will provide notice of material changes by posting the updated Terms and updating the "Last updated" date. Continued use of the Service after changes constitutes acceptance of the new Terms.

14. Governing Law

These Terms are governed by the laws of the State of California, United States, without regard to conflict of law principles. Any disputes shall be resolved in the courts of California.

15. Contact Us

If you have questions about these Terms, please contact us: