Privacy Policy

1. Introduction

DealerAlpha ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our dealership management platform and related services.

Please read this privacy policy carefully. By using DealerAlpha, you agree to the collection and use of information in accordance with this policy.

2. Information We Collect

2.1 Information You Provide

• Account Information: Name, email address, phone number, dealership name and address
• Billing Information: Payment card details (processed securely by Stripe)
• Vehicle Data: VIN numbers, vehicle specifications, photos, pricing
• Customer Leads: Contact information submitted through your dealership website
• Communications: Messages you send through the platform

2.2 Information Collected Automatically

• Usage Data: Pages viewed, features used, time spent on platform
• Device Information: Browser type, operating system, IP address
• Cookies: Session cookies for authentication and preferences
• Analytics: Aggregated website performance metrics

3. How We Use Your Information

We use the collected information to:

• Provide, maintain, and improve our services
• Process transactions and send related information
• Send administrative messages and updates
• Respond to customer service requests
• Monitor and analyze usage patterns
• Detect, prevent, and address technical issues
• Comply with legal obligations

4. Information Sharing

We may share your information with:

• Service Providers: Third parties that help us operate (hosting, payment processing, email delivery)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties.

5. Data Security

We implement appropriate security measures to protect your information:

• Encryption of data in transit (TLS/SSL) and at rest
• Secure authentication with optional two-factor authentication
• Regular security audits and monitoring
• Access controls and employee training
• Secure cloud infrastructure (Vercel, Supabase)

6. Data Retention

We retain your information for as long as your account is active or as needed to provide services. We may retain certain information as required by law or for legitimate business purposes. You can request deletion of your data by contacting us.

7. Your Rights

You have the right to:

• Access: Request a copy of your personal data
• Correction: Update or correct inaccurate information
• Deletion: Request deletion of your data
• Portability: Receive your data in a portable format
• Opt-out: Unsubscribe from marketing communications

To exercise these rights, contact us at privacy@dealeralpha.com

8. Cookies

We use cookies and similar technologies to:

• Keep you signed in
• Remember your preferences
• Understand how you use our platform
• Improve our services

You can control cookies through your browser settings. Disabling cookies may affect functionality.

9. Third-Party Services

Our platform integrates with third-party services:

• Stripe: Payment processing (Stripe Privacy Policy)
• Google Cloud: VIN scanning and image processing
• Cloudinary: Image optimization and storage
• Resend: Email delivery (Resend Privacy Policy)
• Twilio: SMS notifications

10. Children's Privacy

DealerAlpha is not intended for use by children under 18. We do not knowingly collect information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new policy on this page and updating the "Last updated" date. Continued use of our services after changes constitutes acceptance of the updated policy.

12. Contact Us

If you have questions about this Privacy Policy, please contact us:

• Email: privacy@dealeralpha.com
• Address: DealerAlpha, Inc.